Tag: advert

  • Converse pulls ‘deeply upsetting’ advert after backlash | A Converse sneaker ad provokes horror a…

    Converse pulls ‘deeply upsetting’ advert after backlash | A Converse sneaker ad provokes horror a…

    Explore the latest developments concerning Converse pulls 'deeply.

    Converse pulls 'deeply upsetting' advert after backlash

    American footwear brand Converse has pulled an advert that social media users said evoked Ku Klux Klan imagery, saying it recognised "that we got this wrong".

    The photo, posted to the company's Instagram account, received backlash online after critics described lighting in the image as looking like a white pointed hood.

    A pair of shoes, dangling in the picture, were also likened to an image of a lynching victim by social media users.

    In an apology, first issued on Friday, Converse said the photo had been removed from its social media channels and it was working to remove it elsewhere. "This should not have happened and we will do better," it said.

    Converse Apologizes for ‘Deeply Upsetting’ Sneakers Ad with Imagery Likened to the KKK and Lynching

    Converse issued an apology after a recent ad promoting the Chuck 70 X and Run Star Crush sneakers went viral for what many saw as evoking racist imagery

    In one of the campaign photos, social media users pointed out that a star-shaped spotlight created a silhouette that seemed to resemble a KKK hood

    "No, you're not crazy. Yes, the Converse ad is racist … 'It's just a shoe ad is not a defense,' " one person wrote on social media

    Converse is apologizing after receiving backlash across social media for a recent sneaker campaign.

    Karina of the girl group Aespa featured in the Nike-owned brand's campaign promoting the Chuck 70 X and Run Star Crush sneakers. One image showed the K-pop star standing under the light of a star-shaped spotlight while holding a pair of black high-top sneakers and wearing a calf-length white skirt.

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  • Golf brand apologises for advert that shows woman being pushed over | PGA Tour urged to ‘cut ti…

    Golf brand apologises for advert that shows woman being pushed over | PGA Tour urged to ‘cut ti…

    Explore the latest developments concerning Golf brand apologises.

    Golf brand apologises for advert that shows woman being pushed over

    Good Good has been creating golf content on its own YouTube channel since 2020

    Content creator and golf brand Good Good has apologised and removed an advertisement for a new golf driver which showed a woman being pushed to the ground after reaching for the club.

    American company Good Good, which has 2.13m subscribers to its golf channel on YouTube and sponsors a PGA Tour tournament, had created and published the advert for golf club manufacturer Callaway.

    The advert drew a backlash and was accused of making light of violence against women.

    "We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand," read the Good Good apology on X, external.

    PGA Tour urged to ‘cut ties’ with huge brand after ‘scary’ ad shows woman shoved to the ground

    The golf world has been up in arms in recent days with the PGA Tour urged to “cut ties” with one of the sport’s biggest brands after a video showing a woman being pushed to the ground was deleted from their social media channels.

    Good Good is a social media behemoth that boasts more than two million subscribers on YouTube as well as more than four million followers across their various channels.

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    They have become so big since debuting on YouTube in 2020 that for the first time ever they will sponsor a PGA Tour event in Texas this November.

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    Golf brand pulls ad after criticism it depicts violence against women

    The video was deleted by Good Good and Callaway late Friday after criticism that it portrayed violence against women, though clips of the ad still made the rounds on social media after the official accounts took it down. (Source: istock.com)

    Content creator Good Good Golf, the title sponsor of a new PGA Tour event this fall, posted and then deleted a video for a Callaway driver in which a man shoves to the ground a woman who was reaching for his new driver.

    The video was deleted by Good Good and Callaway after criticism that it portrayed violence against women, though clips of the ad still made the rounds on social media after the official accounts took it down.

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