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Elton John launches premium non-alcoholic sparkling wine for sober nights out
Elton John has launched a new premium non-alcoholic sparkling wine designed to bring Champagne-level celebration to the growing 0% drinks market.
The pop icon has unveiled Elton John Zero Blanc de Blancs, a sparkling Chardonnay made in Northern Italy and created in collaboration with Benchmark Drinks. The alcohol-free wine officially launches today (8 January).
Unlike traditional dealcoholised wines, the drink is produced using a fermentation process that does not generate alcohol at any stage. Instead of yeast, select bacteria are used to mirror the structure and aroma of a classic Blanc de Blancs, resulting in a brighter, fuller profile.
The sparkling features notes of apple, citrus blossom and honeysuckle, with a refined mineral finish. It also contains added green tea extract for texture and subtle tannins. The drink is vegan and vegetarian-friendly, with 19 calories per glass.
Elton John takes on Kylie Minogue and Gary Barlow by launching his own wine
Kylie Minogue and Gary Barlow better watch out as Elton John has launched his own bubbly. The iconic star has announced Elton John Zero – A non-alcoholic sparkling wine, that was crafted alongside husband David Furnish to ensure that everyone can enjoy tipple at one of their infamous parties.
Elton said: "Elton John Zero was born from a simple yet exquisite idea – to create a world where every moment of celebration can be shared by all. Our 0% alcohol Blanc de Blancs captures the elegance, effervescence, and joy of a traditional Blanc de Blancs, without compromise. Crafted with care and intention, it embodies the art of inclusion – inviting everyone to raise a glass, savour the sparkle, and share in the timeless celebration of togetherness."
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