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Salesforce snaps up Braze
Salesforce is buying Braze in a deal valued at about $5.66 billion ($8 billion), bolstering its AI push with tools that let brands send personalised messages and respond to customer behaviour in real time.
Shares of Braze jumped more than 50 percent after the deal was announced.
The deal is the latest bet by Salesforce to accelerate its AI transition as investors worry that the rapid adoption of the technology could erode demand for traditional software.
Braze shareholders will receive US$47.50 in cash per share held, representing a premium of about 58.1 percent to the stock's last close.
Braze serves about 2770 customers, including Canva, Instacart and Venmo, with AI tools that help marketers optimise content, offers and channels.
Salesforce Signs Definitive Agreement to Acquire Braze
SAN FRANCISCO & NEW YORK — Salesforce (NYSE: CRM), the world’s #1 AI CRM, today announced it has entered into a definitive agreement to acquire Braze (NASDAQ: BRZE), a leading customer engagement platform, for approximately $5.66 billion in enterprise value. Under the terms of the agreement, holders of Braze Class A common stock will receive $47.50 in cash per share.
Braze helps marketers build deeper customer relationships by responding to customer behavior in real time, coordinating personalized experiences across mobile apps, websites, email, SMS, WhatsApp, and more. Its cloud-native, event-streaming architecture is optimized for high-volume, real-time B2C engagement, continuously updating customer profiles and adapting customer journeys while powering trillions of messages and journey actions each year. BrazeAI extends these capabilities with AI-powered optimization across content, offers, channels, and timing, helping marketers make each interaction more relevant.
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