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Hailey Bieber sold Rhode to e.l.f. Beauty after she addressed her main fear of an acquisition
Hailey Bieber had heard the horror stories before she ever sat down with e.l.f. Beauty.
“I’ve heard a lot of stories from founders that had gone through acquisitions and had regrets and were not super happy with where their brand went,” Bieber said onstage at the Fortune Most Powerful Women Summit on Wednesday. “I went into it with a mindset of really wanting to know that Rhode was going to be safe where it was going.”
Bieber and Lauren Ratner launched Rhode in 2022, and three years later e.l.f. Beauty agreed to buy the brand in a deal worth up to $1 billion, one of the buzziest beauty acquisitions in recent years. Bieber has since stayed on to lead creative and product innovation alongside Ratner, Rhode’s cofounder, president, and chief brand officer.
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