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EXCLUSIVE: Alix Earle Talks Acne Journey and Creating Reale Actives, Her New Skin Care Brand
Alix Earle is launching her new brand, Reale Actives, with four products on March 31.
Roughly 400,000 internet denizens were curious enough about Alix Earle‘s newest venture that they followed Earle’s new account, @wtfisalixdoing, over the span of a week.
Earle is debuting Reale Actives, a skin care brand targeting acne, which debuts directly on its website March 31 with four products: a makeup cleansing balm, an exfoliating gel cleanser, a mandelic acid serum and a barrier boosting moisturizer. They range in price from $28 to $39.
Earle found internet fame while she was in school in Miami, and told WWD in an exclusive interview that she always knew entrepreneurship was in the cards for her.
Alix Earle's Fans Are Working Overtime to Figure Out Her New Business Venture
Something big is coming from Alix Earle, and the content creator's fans are determined to figure out what the 25-year-old mogul's latest venture is.
Earle has been dropping hints for days, starting with the creation of brand-new Instagram and TikTok accounts, @wtfisalixdoing, which saw their first posts on Wednesday, March 18. While the inaugural post on the Instagram page featured a mood board, the TikTok account included a video of Earle talking about the "big secret" she's been keeping related to her new business.
Ever since then, fans have been chiming into the comments section of the mysterious social media account's posts, as well as those on Earle's personal page, to share their predictions about what kind of company she is launching.
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Alix Earle Wants to Make Acne "Sexy and Hot"
If you spend time on a certain Get Ready With Me video-filled corner of the Internet, you already know Alix Earle is up to something: She's been posting cryptic content on an account called @wtfisalixdoing and sending mysterious mailers to fellow content creators. Earlier this week, online sleuths discovered Earle had trademarked “Reale Actives,” and now, the cat is officially out of the bag: Reale Actives is, in fact, an acne-first skin-care line being launched by the mega-influencer.
Not to brag, but we're really good at keeping secrets: Earle sat down with Allure at the end of last year to discuss the launch, which she told us she's been working on for about two years. "When I graduated college I knew I wanted to start a company… I played around with a few other ideas, but at the end of the day, all I kept coming back to was acne," says Earle.
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