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Elton John breaks into drinks sector with 0% blanc de blancs
Legendary British singer-songwriter Elton John has entered the drinks category with the launch of a 0% ‘blanc de blancs’ bearing his name – and db is the first to learn about it.
Called Elton John Zero Blanc de Blancs – a reference to the drink’s pure Chardonnay base, and its position as an alcohol-free alternative to Champagne – the product is launching now in the UK with a shelf presence at Sainsbury’s, priced at £10.
Made using grapes from northern Italy sourced by Liberty Wines co-founder David Gleave MW, it is crafted in Germany – which has become the home for high-quality no-alcohol wine.
Elton John launches non-alcoholic sparkling wine, Elton John Zero
The Rock & Roll Hall of Famer and his husband, David Furnish, have launched Elton John Zero, described on social media as a “meticulously crafted 0% alcohol and 100% delightful Blanc de Blancs.”
"Elton John Zero was born from a simple yet exquisite idea – to create a world where every moment of celebration can be shared by all," Elton shares on his website. "Our 0% alcohol Blanc de Blancs captures the elegance, effervescence, and joy of a traditional Blanc de Blancs, without compromise."
He adds, "Crafted with care and intention, it embodies the art of inclusion – inviting everyone to raise a glass, savor the sparkle, and share in the timeless celebration of togetherness."
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The Pokemon x Natural History Museum pop-up is finally here
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Talk about starting 2026 the right way. Months after it was first announced, a Pokémon pop-up is finally coming to the Natural History Museum.
Now, the theme for the event – and a low-down of the products on sale – have been announced too. The theme in question is ‘Pokécology’, and the pop-up will explore Pokémon’s fascination for the natural world, which was in turn inspired by the Japanese book ‘Pokécology: An Illustrated Guide to Pokémon Ecology’.
For more detailed information, explore updates concerning Elton John breaks.
