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Spotify expected to increase US subscription prices in early 2026
The planned price hike is part of the company's attempts to demonstrate sustained profitability
The hike will seemingly come into effect during first quarter of the new year, with The Financial Times reporting that the move was being made in order to demonstrate sustained profitability within the company.
It's not yet known exactly how much the price will rise in the US, but it will follow similar recent increases in the UK, Australia and Switzerland. A US Spotify Premium subscription currently costs $11.99 per month. The last price increase in the territory came in July 2024.
The company signalled further price increases when it rolled out its new direct messaging feature in August of this year.
Get Ready for Another Spotify Price Hike
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Spotify users may be hit with price hikes early next year, the Financial Times reports, citing three people familiar with the matter.
The streaming platform last raised the price of its Premium subscription in June 2024, going from $10.99 a month to $11.99. Since then, it has added a number of features, including AI playlist prompts, messaging capabilities, and lossless audio.
Rumors about adding lossless audio had been circulating for years, with some even expecting a special paid tier for it. But when the feature finally arrived in September, it was included at no extra cost for Premium subscribers. Soon after, however, Spotify raised subscription prices in several countries, including the UK, Australia, and Switzerland.
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