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Major milk company fined for misleading consumers about fresh milk
Lactalis Australia allegedly made "false or misleading representations in the labelling" of two of its milk products. (ABC News: Morgan Timms)
Lactalis Australia Pty Ltd allegedly made "false or misleading representations in the labelling" of two of its "fresh milk" products.
Ferguson Valley WA Dairy Fresh 2L milk and Golden North Country Fresh 2L milk were found to contain substantial amounts of powdered milk.
The company has paid $59,400 in penalties over three infringements and removed the word "fresh" from both products.
A major Australian milk company has been fined by the consumer watchdog for misleading consumers by labelling two of its products as "fresh milk" when they were found to contain substantial amounts of powdered milk.
Lactalis fined over milk labels
A dairy company had to pay almost $60,000 after the consumer watchdog issued notices for mislabelling its milk products, including one from Western Australia.
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Lactalis Australia pays $59,400 misleading labelling penalty
Lactalis Australia is a major dairy processor that produces a wide range of dairy products across brands including Pauls, Harvey Fresh, Oak, Vaalia and Ice Break. The company’s multinational parent group, Lactalis Group, also recently acquired Fonterra’s global Consumer business and associated brands.
The ACCC alleges that Lactalis’ Golden North ‘Country Fresh’ 2L milk and Ferguson Valley ‘WA Dairy Fresh’ 2L milk were labelled as fresh milk, when each contained substantial amounts of powdered reconstituted ingredients.
The Lactalis products were identified in an ACCC investigation of the milk processing industry, which included obtaining information and reviewing the products of several major dairy processors and retailers – finding that processors and retailers largely label their fresh milk products accurately.
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