Explore the latest developments concerning Ferrari reverses after.
Ferrari reverses after controversial EV announcement
U.S. car manufacturers have learned a valuable lesson about electric vehicles over the past couple of years: American consumers don't like expensive EVs.
That's why Ford is still pushing hard for EVs despite the $19.5 billion in losses it was recently forced to write down in its electric vehicle division. The company says its entire strategy is out of whack and that EVs under $30,000, like those built by Chinese automakers, such as NIO, are the future.
Luxury Italian automaker Ferrari (RACE) didn't get that memo. The company's stock tanked 4.3% shortly after the opening on Tuesday morning as investors digested Luce, its upcoming EV offering.
All-Electric Ferrari Luce revealed – 0-100 in 2.5 seconds!
Ferrari are calling it their “next-generation sports car” and without question it draws a line in the sand between their traditional business and the future EV range, but the Ferrari Luce isn’t replacing any existing Ferrari, it’s part of growing the brand into the future.
This really is something different – like we’ve not seen from Ferrari, expected really when you turn to Sir Jony Ive and Marc Newson instead of a traditional car designing firm.
Powered by four electric engines – one on each wheel the Ferrai Luce will go 0-100 in 2.5 seconds, making it worthy of that Prancing Horse logo for sure.
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