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Australians expected to spend big on Boxing Day as shoppers warned of deceptive sales tricks
Shoppers predicted to spend $3.8bn in the week after Christmas, with household goods and fashion to dominate sales
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Australians are forecast to spend $1.6bn in the sales on Boxing Day as the consumer regulator warns shoppers that even major retailers use deceptive sales tactics.
The revenue generated from Boxing Day sales on Friday is forecast to rise by 4.3% compared with 2024, according to new data from Roy Morgan and the Australian Retailers Association (ARA).
Australians are expected to spend $3.832bn across the post-Christmas week to 31 December, an increase of 4.4% from last year, according to the ARA.
Australians tipped to spend record $1.6b on Boxing Day sales
Shoppers are tipped to spend over a billion dollars on deals during the sales event. (AAP: Bianca De Marchi)
Boxing Day is one of Australia's biggest annual shopping events, held on December 26.
The retail sector has experienced a rebound this year, however, the prospect of interest rate hikes could dampen sales in 2026.
Australians are expected to spend a record $1.6 billion on Boxing Day, supported by higher demand from population growth and revived household spending after three interest rate cuts from the Reserve Bank.
That is a 4.3 per cent increase on last year, according to research from the Australian Retailers Association (ARA) in partnership with Roy Morgan.
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'We are selling them like hotcakes': Stores brace for Boxing Day sale surge
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With teens set for a summer without social media parents are looking to give gifts to get kids off screens across the holiday period as Boxing Day spending is expected to give businesses a boost.
Warrnambool Toyworld's Karina Valente said there had been a focus on family activities away from screens as people bought their holiday presents.
Bracelet making kits, remote-control toys and board games have all been hot-ticket items.
"We've found a lot of the interactive and the remote-controls [toys] are popular again this year," Ms Valente said.
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