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Foxtel boosts live 4K sports streaming with Fastly CDN tech
Foxtel Group has adopted Fastly's content delivery network (CDN) technology to support the delivery of live 4K Ultra HD sports to more than a million concurrent viewers. This move aims to ensure consistent streaming quality and stability for audiences of both its Kayo Sports and Foxtel platforms.
Foxtel streams 200 to 400 live sporting events each week to its Australian subscriber base. With rising demand for premium quality streams, particularly during large events, the company identified the need for more robust infrastructure. Stephen Huffadine, Head of OTT Delivery at Foxtel Group, outlined the challenges: "We were a bit worried about how much capacity we were going to have in country, especially during peak events that can attract more than a million concurrent subscribers."
Winning at Scale: How Foxtel Delivers Flawless 4K Sports To 1M+ Concurrent Fans With Fastly’s Developer-Friendly CDN
COMPANY NEWS: Foxtel Group is Australia's leading subscription television and streaming company. Through its flagship consumer brands – Foxtel, Kayo Sports and BINGE, Foxtel Group connects millions to the sport and entertainment experiences they love.Foxtel Group’s portfolio also includes Fox Sports Australia, the nation’s leading sports production company, and Foxtel Media, its innovative advertising sales business.
Foxtel operates at a massive scale across its suite of platforms, streaming between 200-400 live events each week to a passionate Australian sports audience. When the company decided to launch a 4K Ultra HD product for its Kayo Sports and Foxtel subscribers, it created an enormous technical challenge. “We were a bit worried about how much capacity we were going to have in country,” said Stephen Huffadine, head of OTT delivery at Foxtel Group, especially during peak events that can attract more than a million concurrent subscribers.
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Foxtel's Subscriber Surge: Impact on Australian Media Market
Foxtel, an iconic name in Australian television, has recently experienced an impressive 200% rise in subscriptions. This surge represents a significant shift in the Australian media market, bringing Foxtel to the forefront. The increase is attributed to strategic changes in content offerings and digital innovation, reshaping its competitive position. With the media landscape rapidly evolving, Foxtel’s subscriber growth is setting new standards and challenges for other players in the industry.
At the core of Foxtel’s impressive subscriber increase is its strategic overhaul of content and digital offerings. By enhancing the quality of its streaming services and integrating popular global shows, Foxtel has successfully attracted a broader audience. This move aligns with global trends where demand for diverse content libraries is rising. By expanding their offerings, Foxtel has tapped into new customer segments in Australia.
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