Explore the latest developments concerning Grill’d burger chain.
Grill’d burger chain sued over alleged greenwashing by consumer watchdog
Australian Competition and Consumer Commission launches federal court action against restaurant over Tree Day Tuesday campaign
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The consumer regulator has sued Grillâd over allegations the burger chain engaged in greenwashing by dramatically overstating how much money it was donating towards one of its key environmental campaigns.
The Australian Competition and Consumer Commission (ACCC) on Tuesday announced it had launched federal court action against Grillâd, alleging it misrepresented its Tree Day Tuesday campaign for more than three years.
The ACCC alleges that between January 2021 and April 2024, Grillâd represented to customers it would donate $1 from every burger purchased on a Tuesday towards the planting of trees.
Grill’d sued for allegedly duping customers over ‘Tree Day Tuesday’ donations
Grill’d is facing a lawsuit from the consumer watchdog which claims it misled millions of Australians by promising to donate $1 to the environment per burger sold on Tuesdays when only 4 per cent of purchases qualified under its complex terms.
The terms and conditions of the three-year “Tree Day Tuesday” campaign – which required that the orders be placed by Grill’d loyalty members, for in-store dining, at the front counter, with a separate barcode scanned – were so restrictive that only a fraction of the 5 million burgers sold qualified.
“We allege Grill’d misled customers by overstating the extent of the donations it would make and the environmental contributions from its Tree Day Tuesday promotion. We consider this to be a form of greenwashing,” said Australian Competition and Consumer Commission (ACCC) chair Gina Cass-Gottlieb.
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Aussie fast food giant Grill’d sued after allegedly misleading customers over charity donations
Popular Australian fast food restaurant Grill'd is being taken to court over claims it misled customers over charity donations.
An Aussie fast food chain has been accused of misleading customers over charity donations.
Grill’d told customers it would donate $1 for every burger sold towards an ecological cause as part of a weekly offer.
The Australian Competition and Consumer Commission (ACCC), which has commenced proceedings against Grill'd in the Federal Court, has claimed this did not happen.
The consumer watchdog alleges Grill’d did not make clear that only burger sales that met several criteria would lead to a donation, meaning only four percent of sold burgers qualified.
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