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Sydney Sweeney under fire for ‘sexualising women’s sport’ in sports prediction ad
âA kick in the face,â says Olympic champion swimmer Ariarne Titmus
Olympic athletes have come out in force to condemn a sports betting advert featuring actor Sydney Sweeney in various states of undress, while showcasing the real skill, strength and beauty of womenâs sport.
The campaign, for US sports prediction market company Novig, depicts Sweeney in minimal to no clothing while she pretends to play several different sports.
It has been widely criticised for sexualising womenâs sport, with retired Olympic swimmer Ariarne Titmus saying she thought this type of âbullshitâ marketing was a thing of the past.
âI canât describe how infuriated I feel when I watch this,â the four-time Olympic gold medallist wrote on Instagram.
Ariarne Titmus among elite athletes dragging Sydney Sweeney betting ad
Olympic gold medallists Ariarne TItmus (left) and Lani Pallister (right) have criticised a hyper-sexualised sports betting ad featuring Sydney Sweeney. (Getty Images: Quinn Rooney)
Australian Olympians are among a slew of female athletes criticising a hyper-sexualised ad for a sports betting company featuring actress Sydney Sweeney.
In the advertisement, Sweeney appears mostly in the nude while mock playing a number of sports.
Swimming great Ariarne Titmus was one of a number of female athletes who called out the ad and the actress for setting back women in sport.
Dozens of athletes have taken aim at a highly sexualised advertisement for a betting company featuring actress Sydney Sweeney, accusing it of belittling women in sport.
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Ariarne Titmus leads Aussie athletes hitting back at Sydney Sweeney’s x-rated sport ad
Female athletes are reacting to Sydney Sweeney‘s x-rated ‘Just Sports’ ad with sports trading app Novig, and they’re not holding back.
Australian Olympian Ariarne Titmus posted a long comment to her Instagram Stories explaining why the controversial ad felt like such a kick in the face.
Four-time Olympian Ariarne Titmus joined the backlash agains Sydney Sweeney’s controversial sports ad. AP Photo/Natacha Pisarenko
“I wasn’t going to share this as I didn’t want to give this any more attention. But I can’t keep my mouth shut,” she said.
“I can’t describe how infuriated I feel when I watch this.
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