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Wharfie time! AFL’s bizarre move hints at title favourites
Andrew Dillon’s team is getting ready to use Matthew Pavlich’s famous words against him at Sydney.
To steal a phrase from Fremantle Football Club’s rival West Coast’s theme song, the Dockers are flying high. Seven on the trot, second on the AFL ladder, and a line-up dominating across the ground – could this finally be its premiership year?
AFL CEO Andrew Dillon and his troops at AFL House seem to think so. The league is trying to trademark “WHARFIE TIME”, no doubt thinking ahead to the lucrative merchandise and marketing potential of the Dockers’ inaugural flag.
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A good omen? AFL eyes ‘Wharfie Time’ trademark as Freo push through sickness to climb ladder
The AFL seemingly has high hopes for the Fremantle Dockers this season, with the league applying to trademark a phrase associated with high-pressure moments at the club’s home games.
Documents filed with IP Australia, the government agency responsible for administering intellectual property, reveal the AFL applied to trademark the phrase “Wharfie Time” last month.
The application is still being considered as part of the examination process, with a report expected in early July.
The phrase was coined by former captain Matthew Pavlich in 2009, who famously told teammates to “put on your Superman capes, it’s wharfie time”.
The club has embraced the unofficial motto and often uses it to signify a tight contest, with the words emblazoning the screens at Optus Stadium to incite the crowd to cheer louder and urge the Dockers to victory.
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