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The secret weapon Coles and Woolies are using to fight back against Aldi
Coles and Woolworths are enjoying extraordinary success with their expanded home brand ranges, which now account for 30-35 per cent of all sales at the major supermarkets.
Home brands have proven to be a winning profit strategy for Australia’s major grocery retailers.
Supermarket home brands have gained a significant market share at Coles and Woolies. Jo Abi
Aussie shoppers are spoiled for choice when it comes to affordable versions of their supermarket favourites, many of which rival Aldi when it comes to their low price point.
Home brands now account for 30-35 per cent of sales at Coles and Woolworths. iStock Editorial
Shopping for winter staples? Choice reveals which supermarket is actually the cheapest
Aldi has been crowned the cheapest supermarket in Australia, beating out major competitors by almost $10 across a basket of common goods.
Consumer group Choice released its latest quarterly supermarket basket survey, giving Aldi the title after comparing weekly grocery staples and winter warmers.
Choice has compared the price of Australia's favourite groceries and winter warmers. Jo Abi
Choice compared the prices of 16 popular grocery items at Coles, Woolworths, Aldi and IGA: Beef mince, a whole chicken, Royal Gala apples, Cavendish bananas, strawberries, avocado, leek, green beans, potatoes, full cream milk, basmati rice, honey mustard cooking sauce, beer-battered frozen chips, frozen apple pies, Tim Tam biscuits, and a large box of tissues.
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