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Meta turns to AI to make shopping easier on Instagram and Facebook
Meta is looking to leverage AI’s ability to inform and potentially influence shoppers to increase sales on the company’s social media platforms, like Facebook and Instagram.
At the Shoptalk 2026 conference this week, the tech giant announced it will begin testing a new experience that allows consumers to see more product information and a summary of user reviews after they click on an ad or visit a website from Facebook or Instagram.
The feature is similar to Amazon’s use of generative AI to enhance its product reviews, introduced in 2023. Instead of requiring users to read through hundreds of reviews to get a sense of what people say about a given product, Amazon uses AI to summarize the reviews into a short paragraph that appears on the product page.
Instagram and Facebook are letting influencers earn a commission from products — again
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Meta is diving headfirst back into social shopping — with an AI twist.
The tech giant announced a slew of new shopping-related updates on Tuesday at the e-commerce conference Shoptalk, including affiliate marketing tools and AI-powered product recommendations.
Here's a quick rundown of the shopping features Meta is pushing:
Meta's pitch to brands and advertisers is that these tools will not just drive awareness, but also more clicks and purchases.
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