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NZ Muscle apologises, admits to ‘packing and labelling issues'
Just hours after claiming they had “nothing further to add” in a statement to rova, NZ Muscle have shared a follow-up apology for labelling and packing issues across multiple products.
The statement comes on the heels of a bombshell YouTube investigation that made serious allegations against the supplement brand, including claims of misleading customers, relabelling products and engaging in unhygienic manufacturing practices.
“NZ Muscle carries over 1,400 lines of product. An internal review has identified labelling and packing issues across three product lines: No Brand, NZ Muscle, and Shotgun Creatine.
Labelling issues were present in one NZ Muscle isolate product sold in 2020 and prior. That product has not been in circulation for approximately six years.
'We're aware of the video': NZ Muscle reacts to bombshell YouTube investigation
Update as of 5:20pm – NZ Muscle has supplied an apology to customers for "labelling and packing issues" across multiple products.
NZ Muscle has responded after an independent investigation made serious allegations against the supplement brand, including claims of misleading customers, relabelling products and engaging in unhygienic manufacturing practices.
ICYMI – NZ Muscle is the subject of an investigation conducted by Kiwi YouTube group Kino House Investigates.
“We’ve pieced together a trail of evidence demonstrating 6 years of what looks [like] illegal behaviour from NZ Muscle – taking your money, and putting YOUR health at risk,” one of the creators, Cam Boot, wrote in an Instagram post.
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NZ Muscle controversy: Shock claims of expired product, relabelling and more
Update as of 5:20pm – NZ Muscle has supplied an apology to customers for "labelling and packing issues" across multiple products.
Update as of 3:59pm – A representative for NZ Muscle has reached out to rova with a statement following the bombshell YouTube investigation.
One of New Zealand's largest and most well-known supplement and sports nutrition retailers has come under fire following an expose which claims the business has been misleading its customers in many ways for years.
In a 40-minute video, NZ YouTube group Kino House Investigates claims their independent investigation uncovered alleged consumer deception, country-of-origin fraud and unregistered manufacturing practices at NZ Muscle
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