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Federer loses $74m in a day as luxury brand’s share price plummets
Tennis legend Roger Federer has lost $74 million in a day following a sharp share price collapse at On, the luxury Swiss athletic brand in which he holds a 2.5 per cent stake.
The company’s shares plummeted 19 per cent on Tuesday after reporting that it missed second-quarter sales expectations.
Roger Federer after the Opening Ceremony exhibition match ahead of the 2026 Australian Open. Getty Images
For the 20-time grand slam champion, the sudden market hit was costly, wiping a significant portion of his fortune.
Federer’s relationship with On has been a major driver of his post-retirement wealth, becoming a part of the company in 2019, taking up a position as co-owner and operating as a casual fashion consultant.
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