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Niu Lai: Movie that went viral for terrible animation becomes China box office hit
Niu Lai, a low-budget animation film about a cow in a dream sequence has seen a huge jump in ticket sales after going viral for its confusing plot and terrible graphics.
It grossed just 7,705 yuan ($1,140; £843) in the first 10 days after its release, but has now made more than 11.4 million yuan, according to movie tracking site Mao Yan. That means it is holding ground against Hollywood blockbusters like The Odyssey and Spider Man: Brand New Day.
"You may regret for 80 minutes if you watch it, but if you don't, you'll regret it for life," one popular social media post about the film said.
'Niu Lai': How is a 'disaster-level' Chinese animated film rivalling 'The Odyssey' at the box-office?
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‘Bad in every aspect’: derided low-tech animation Niu Lai rivals blockbusters at Chinese box office
Commentary about the âso bad itâs goodâ qualities of mother and sonâs movie has driven people to see it at cinema
A crude, low-tech animation about a cow and a skylark has become a sleeper hit at Chinaâs box office, sitting alongside blockbusters such as The Odyssey and Spider-Man: Brand New Day in cinema revenue rankings.
Niu Lai, which translates to The Cow is Coming, is an 86-minute budget animation about a newborn calf and a skylark whose relationship develops over the course of an abstract dream sequence.
Released on 5 August, the film reportedly made just 7,700 yuan (£842) in its first 10 days of screenings, with fewer than 300 people nationwide buying a ticket. It did not have any promotional tour, pre-release publicity or even a trailer.
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