Myer shutters Sass & Bide as it devises major revitalisation | High-profile Australian brand Sass…

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Myer shutters Sass & Bide as it devises major revitalisation

Sass & Bide, the high-profile Australian women’s fashion label founded more than two decades ago, will be shuttered for months as Myer closes its stores and works on a strategy to reinvigorate the business.

Founded by Sarah-Jane Clarke and Heidi Middleton, Sass & Bide was once one of the country’s most popular labels, debuting in fashion events in New York and London, and opened a store in New York City.

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High-profile Australian brand Sass & Bide announces closure amid brand re-imagining

High-profile Australian women’s fashion brand Sass & Bide has closed ahead of a brand “reinvention”.

The label announced the move on social media on Thursday, saying it’s “never too late to reinvent yourself”.

“That’s why we’re excited to share some big news about Sass & Bide. At the end of January, our standalone stores and Myer concessions will close,” they said.

The brand, worn by celebrities from Sarah Jessica Parker to Kim Kardashian and Madonna since it was launches 25 years ago, will still be available to shop online until the end of February, “then we’ll be taking a break there, too”.

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