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Woolworths permanently brings back sold out $10 item after 'hugely successful' limited run: 'We've listened'

Woolworths has listened to shopper demand and is making the sold out $10 Cinnabon Cake a permanent part of its bakery offering. The delicious cake landed in supermarkets last year as a limited-time offering and they flew off the shelves.

Woolies said some stores saw the cake sell out within hours of stock arrive, and 55,000 were bought in just five days. Donald Keith, Woolworths Bakery Merchandise Manager, said it's clear shoppers want to have this item return for good.

"Customers have been asking about the Cinnabon Cake's return since the moment it left our shelves last year," he said.

"The overwhelming feedback made it clear that a limited run wasn't enough.

Woolworths’ Cinnabon Cake returns

Woolworths is bringing back the viral Cinnabon Cake, and this time it’s here to stay.

Returning to shelves from 22 February, the cake will move from its previous limited-edition status to become a permanent member of the Woolworths bakery lineup all-year-round.

According to the retailer, the move follows a hugely successful limited run last year, which saw more than 55,000 cakes sold in just five days. The demand was so significant that many stores sold out within hours of stock arriving.

“Customers have been asking about the Cinnabon Cake’s return since the moment it left our shelves last year,” says Woolworths Bakery Merchandise Manager Donald Keith.

Woolworths viral Cinnabon Cake is back for good

Woolworths is making its viral Cinnabon Cake a permanent addition to its in-store bakery range from February 22.

The move follows a limited run last year that saw more than 55,000 cakes sold in just five days, with demand high enough that many stores sold out within hours of stock arriving.

Previously available for a short time only, the Cinnabon Cake will now be stocked year-round across Woolworths Supermarkets and Metro stores nationwide.

“Customers have been asking about the Cinnabon Cake’s return since the moment it left our shelves last year,” said Donald Keith, Woolworths Bakery Merchandise Manager.

“The overwhelming feedback made it clear that a limited run wasn’t enough. We’ve listened, and we’re excited to finally make this iconic treat a permanent fixture in our aisles for everyone to enjoy year-round.”

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