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UFC 326: Why the ceremonial BMF title has suddenly become a coveted commodity in UFC
The creation of the BMF title introduced a chaotic element into the world of UFC. Originally created as a one-off ceremonial title to crown the "baddest motherf—er" in the game when Nate Diaz and Jorge Masvidal met at UFC 244, the title is now regularly defended, including a bout between current champ Max Holloway and Charles Oliveira in the main event of UFC 326 on Saturday.
Saturday marks just the fourth BMF fight in promotional history. It began in 2019 when Diaz took on Masvidal for the inaugural belt where Dwyane "The Rock" Johnson was on hand to place the title around the winner's waist. It was not until four years later in 2023 when the title reappeared for a matchup between Justin Gaethje and Dustin Poirier at UFC 291, where Gaethje scored a brutal knockout win. The title was then "defended" by Gaethje against Holloway at UFC 300.
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How Max Holloway legitimized the UFC's BMF title — and why it had to be him
By the breakneck pace of the UFC events calendar, the origin story of the BMF title feels almost like a piece of ancient lore. It’s from the pre-pandemic era, which basically makes it part history and part fairy tale to many fans. But those curious beginnings were also before Max Holloway got his hands on the belt and leant it some aura, of which he has plenty to spare.
The story starts like this: Once upon a time, there was a fighter who had an unshakeable hold on fans’ imaginations and a certain way with words to support it. That fighter was Nate Diaz, who went from being Nick Diaz’s little brother to a bona fide star after beating Conor McGregor on short notice in 2016.
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