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Golf brand apologises for advert that shows woman being pushed over
Good Good has been creating golf content on its own YouTube channel since 2020
Content creator and golf brand Good Good has apologised and removed an advertisement for a new golf driver which showed a woman being pushed to the ground after reaching for the club.
American company Good Good, which has 2.13m subscribers to its golf channel on YouTube and sponsors a PGA Tour tournament, had created and published the advert for golf club manufacturer Callaway.
The advert drew a backlash and was accused of making light of violence against women.
"We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand," read the Good Good apology on X, external.
PGA Tour urged to ‘cut ties’ with huge brand after ‘scary’ ad shows woman shoved to the ground
The golf world has been up in arms in recent days with the PGA Tour urged to “cut ties” with one of the sport’s biggest brands after a video showing a woman being pushed to the ground was deleted from their social media channels.
Good Good is a social media behemoth that boasts more than two million subscribers on YouTube as well as more than four million followers across their various channels.
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They have become so big since debuting on YouTube in 2020 that for the first time ever they will sponsor a PGA Tour event in Texas this November.
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Golf brand pulls ad after criticism it depicts violence against women
The video was deleted by Good Good and Callaway late Friday after criticism that it portrayed violence against women, though clips of the ad still made the rounds on social media after the official accounts took it down. (Source: istock.com)
Content creator Good Good Golf, the title sponsor of a new PGA Tour event this fall, posted and then deleted a video for a Callaway driver in which a man shoves to the ground a woman who was reaching for his new driver.
The video was deleted by Good Good and Callaway after criticism that it portrayed violence against women, though clips of the ad still made the rounds on social media after the official accounts took it down.
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