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Swatch Is Officially Collaborating With Audemars Piguet
There is nothing quite like a Swatch tease. In the watch world, it has always been the joker in the school playground who aces their exams. So last weekend, when I saw a screenshot of a newspaper ad, a familiar Swatch-induced sensation came over me; the powers that be in Biel/Bienne were up to MoonSwatch-levels of no good again.
A few cryptic social media posts soon followed (wait, is that a lanyard?), quickly drawing assumptions online that it would be another Swatch brand but which one? Longines? Breguet? Maybe this was the moment to shine for Jaques Droz? Or, was the Swatch x Seamaster about to come to fruition?
It's Official: Swatch Confirms Its Next MoonSwatch Successor with the Maker of the Royal Oak
Swatch and Audemars Piguet will release a new watch called the Royal Pop on Saturday, May 16. But it might not look like the MoonSwatch.
It’s official. Swatch and Audemars Piguet have collaborated on a new watch called the “Royal Pop,” set to release Saturday, May 16.
The brands shared the news on social media, following intense speculation earlier this week.
While the scope of the release remains vague for now, Swatch has already dropped a few clues that suggest a radically different timepiece to anything we’ve seen yet.
For starters, it probably won’t be a wristwatch like the Omega x Swatch MoonSwatch or Scuba Fifty Fathoms made in collaboration with Blancpain.
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