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Converse pulls 'deeply upsetting' advert after backlash
American footwear brand Converse has pulled an advert that social media users said evoked Ku Klux Klan imagery, saying it recognised "that we got this wrong".
The photo, posted to the company's Instagram account, received backlash online after critics described lighting in the image as looking like a white pointed hood.
A pair of shoes, dangling in the picture, were also likened to an image of a lynching victim by social media users.
In an apology, first issued on Friday, Converse said the photo had been removed from its social media channels and it was working to remove it elsewhere. "This should not have happened and we will do better," it said.
Converse Apologizes for ‘Deeply Upsetting’ Sneakers Ad with Imagery Likened to the KKK and Lynching
Converse issued an apology after a recent ad promoting the Chuck 70 X and Run Star Crush sneakers went viral for what many saw as evoking racist imagery
In one of the campaign photos, social media users pointed out that a star-shaped spotlight created a silhouette that seemed to resemble a KKK hood
"No, you're not crazy. Yes, the Converse ad is racist … 'It's just a shoe ad is not a defense,' " one person wrote on social media
Converse is apologizing after receiving backlash across social media for a recent sneaker campaign.
Karina of the girl group Aespa featured in the Nike-owned brand's campaign promoting the Chuck 70 X and Run Star Crush sneakers. One image showed the K-pop star standing under the light of a star-shaped spotlight while holding a pair of black high-top sneakers and wearing a calf-length white skirt.
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