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This beach was crowned Australia’s best. Is it being ‘loved to death’?
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Its white quartz sands are so pristine, they squeak when visitors scuff their feet on the beach. Offshore, those sands lend the water a sparkling, crystalline quality that shimmers from green to blue.
Welcome to Squeaky Beach, named Tourism Australia’s best Australian beach in 2024, and the runner-up in Lonely Planet’s list of the best beaches in the world in 2025.
But as natural wonders like this beach, on the west side of Wilsons Promontory National Park in Victoria, rise rapidly in popularity, advocates warn they are in danger of being “loved to death”.
Fears for Australia's 'best beach' overrun with tourists arriving 'by the busload'
An increasing number of Australia's most unspoiled and pristine locations are facing being overrun with visitors, leaving authorities scrambling to preserve their natural beauty while reaping the benefits of tourist dollars. The nation's "best beach" is the latest on the list under threat, prompting a new plea.
Tourism Australia named Squeaky Beach the best across the continent in 2024, and it came second on Lonely Planet’s list of the best beaches in the world last year.
Situated on the east side of Wilsons Promontory National Park in Victoria — at the southermost tip of the state — visitor numbers have risen exponentially in recent years, as guests flock to enjoy its white quartz sands.
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This beach was crowned Australia’s best. Is it being ‘loved to death’?
Add articles to your saved list and come back to them anytime.
Its white quartz sands are so pristine, they squeak when visitors scuff their feet on the beach. Offshore, those sands lend the water a sparkling, crystalline quality that shimmers from green to blue.
Welcome to Squeaky Beach, named Tourism Australia’s best Australian beach in 2024, and the runner-up in Lonely Planet’s list of the best beaches in the world in 2025.
But as natural wonders like this beach, on the west side of Wilsons Promontory National Park in Victoria, rise rapidly in popularity, advocates warn they are in danger of being “loved to death”.
For more detailed information, explore updates concerning This beach was.

