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  • Everyone’s an influencer now – even the tennis stars | Influx of influencers leaves tennis fa…

    Everyone’s an influencer now – even the tennis stars | Influx of influencers leaves tennis fa…

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    Everyone’s an influencer now – even the tennis stars

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    When world No.1 Aryna Sabalenka popped on a pair of Gucci sunglasses for her post-match press conference and joked that she couldn’t speak because her mind was on shopping, the impact of influencer culture on the Australian Open was evident.

    The tournament and the sport of tennis itself has become increasingly commercialised over the years, and the top players are not immune to the pressure to shill for their supper.

    Sabalenka uses both traditional media appearances and her own social media presence with 4.2 million followers to help promote her many partnerships.

    Influx of influencers leaves tennis fans frustrated at Australian Open

    Fans say influencers are changing the experience of the Australian Open. (Composite: Hannah Dalsasso Instagram, Georgia Murrayy Instagram,  Sophadophaa TikTok)

    After a record number of people streamed through Melbourne Park's gates for the first day of the Australian Open this year, Tennis Australia boss Craig Tiley said: "Cricket's in December. Our objective is we want to own January."

    Part of that strategy is to make the tournament about more than just tennis. Over the three weeks — including qualifying week and main draw — the sporting precinct becomes a behemoth of brand activations, activities and entertainment.

    There's also the slew of influencers who descend on the tournament and post relentlessly across social media. Many get invited to premier experiences and seating by brands in exchange for content to their followers, which can range from a few thousand to millions.

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    Tennis party a $600m sugar hit for Victoria, but beware the hangover

    At the bar floating on the Yarra River where Novak Djokovic and Eva Lys have been spotted in the past couple of weeks, the sun is shining and the drinks are flowing.

    “We’re selling cocktails by the carafe and champagne by the bottle,” says Tom Byrne, head of operations at HQ Group that runs Afloat, Arbory and Her Bar, three current inner-Melbourne spots that are running hot during the Australian Open tennis tournament.

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  • Even NAB’s No.2 can’t escape the housing affordability question | NAB’s Chief Sees Australi…

    Even NAB’s No.2 can’t escape the housing affordability question | NAB’s Chief Sees Australi…

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    NAB’s Chief Sees Australia as Growth Bet

    National Australia Bank’s new business banking chief, Andrew Auerbach, believes Australia is better positioned for long-term growth than his native Canada, citing optimism, entrepreneurial momentum and comparatively strong economic fundamentals. Speaking less than six months into the role, Auerbach said Australia stands out as global diplomacy and trade settings continue to shift, as reported in The Australian.

    Recruited last year by NAB chief executive Andrew Irvine, also a Canadian and former colleague at Bank of Montreal, Auerbach stepped into the role after Rachel Slade’s departure. Since relocating, he has settled in Melbourne and says the transition has been smooth. Australia, he notes, feels familiar: the business culture, banking system and customer mindset closely resemble Canada’s, but with a stronger sense of opportunity.

    NAB joins Commonwealth Bank in major interest rate move ahead of key RBA decision: ‘Start getting prepared’

    NAB has become the second Big Four bank to hike fixed interest rates ahead of the Reserve Bank of Australia’s (RBA) hotly anticipated February cash rate meeting. It joins Commonwealth Bank and Macquarie who hiked rates last week.

    NAB has increased fixed home loan rates by up to 0.40 percentage points, to make its lowest rate 5.74 per cent for one year. It joins a total of 54 lenders who have increased at least one fixed rate since the last cash rate decision in December, where rates were kept on hold.

    Both NAB and Commonwealth Bank are expecting the RBA to increase the cash rate from 3.60 to 3.85 per cent when it meets on February 2 and 3.

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  • Even Gen Z wants to keep Australia Day date: poll | A new wave of patriotism is on the rise among…

    Even Gen Z wants to keep Australia Day date: poll | A new wave of patriotism is on the rise among…

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    Even Gen Z wants to keep Australia Day date: poll

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    Record numbers of Australians want to keep Australia Day on January 26. After a summer marked by anger and division following the Bondi killings, seven out of 10 people reject the call to change the date.

    Support for January 26 has climbed steadily in the past three years in exclusive polls for this masthead conducted by Resolve Political Monitor. Only 47 per cent backed the date in January 2023, but 56 per cent supported it in January 2024, shortly after the failed Voice to parliament referendum.

    Now, 68 per cent back the current national day despite the objections of Indigenous Australians to celebrating the nation on the day the first fleet arrived and colonisation began.

    Opposition to moving Australia Day from January 26 is hardening: new research

    David Lowe receives funding from the Australian Research Council and the Australian Department of Foreign Affairs and Trade

    Deakin University provides funding as a member of The Conversation AU.

    Australians are deeply divided over whether January 26 is an appropriate day to celebrate Australia Day – and we are no longer debating it as much as doubling down in entrenched camps.

    Over the past five years, we have tracked attitudes on whether Australia Day should continue to be celebrated on January 26 through the Deakin Contemporary History Survey.

    The most striking result from our late 2025 wave is not a shift in overall opinion, but a hardening of opposition to changing the date. While the balance between those who support and those who oppose change has remained stable, fewer Australians are sitting in the middle. This means more are expressing strong disagreement with changing the date of Australia Day.

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