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Explore the latest developments concerning Stout clobber? Guinness.

Stout clobber? Guinness tie-up features £1,295 ‘pub carpet’ jumper

Brand enlists JW Anderson to help brew up 17-piece range of luxury fashionwear, from ‘beer towel’ shorts to branded trousers and tops

You too can look like a pub carpet – and for the bargain price of £1,295. Such sartorial elegance – perhaps an option for anyone stepping out to celebrate St Patrick’s Day this week – is the aesthetic love-child of a partnership between Guinness and the luxury clothing brand JW Anderson.

The tie-up, launched earlier this month, allows fashionistas to get their hands on a range of Guinness wear that exploits the continuing metamorphosis of the “black stuff” from unfashionable pub staple to social media status symbol.

JW Anderson Proves Splitting The G Can Look Very, Very Good

“How on earth does he have the time?” was the first thought that popped into my head when I saw Jonathan Anderson’s newest collection.

Between his ongoing work with UNIQLO, his role as Dior’s creative director (overseeing the men’s, women’s, and haute couture departments), and his own JW Anderson label, he’s currently creating at least 10 entire collections a year (probably closer to 14 when you include JW Anderson’s men’s/women’s split and Dior’s pre-collections).

And yet somehow, he’s still got a few spare minutes in the day to sit down with the good people at Guinness and bang out a fresh capsule collection with them.

Little Simz and Joe Alwyn front JW Anderson’s new Guinness collection

With St Patrick’s Day just around the corner, JW Anderson revisits its sell-out collaboration with Guinness for a second season, accompanied by a campaign fronted by friends of the house, actor Joe Alwyn and musician Little Simz.

Expanding from the original four-piece drop to a seventeen-piece offering, Anderson continues to draw from vintage brewery uniforms, classic Irish pub interiors and archival graphics, translating these references into denim workwear, chore jackets, dungarees and signature twisted jeans, alongside towelling sets and knitwear. A crisp white shirt, for instance, features a poem first printed in a 1938 Guinness advertisement, while bespoke towelling reinterprets the brand’s iconic beer mat. Elsewhere, a gradient alpaca-blend jumper mirrors the colour shift of a perfectly poured pint.

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