Tag: golf

Golf brand apologises for advert that shows woman being pushed over | PGA Tour urged to ‘cut ti…

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Golf brand apologises for advert that shows woman being pushed over

Good Good has been creating golf content on its own YouTube channel since 2020

Content creator and golf brand Good Good has apologised and removed an advertisement for a new golf driver which showed a woman being pushed to the ground after reaching for the club.

American company Good Good, which has 2.13m subscribers to its golf channel on YouTube and sponsors a PGA Tour tournament, had created and published the advert for golf club manufacturer Callaway.

The advert drew a backlash and was accused of making light of violence against women.

"We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand," read the Good Good apology on X, external.

PGA Tour urged to ‘cut ties’ with huge brand after ‘scary’ ad shows woman shoved to the ground

The golf world has been up in arms in recent days with the PGA Tour urged to “cut ties” with one of the sport’s biggest brands after a video showing a woman being pushed to the ground was deleted from their social media channels.

Good Good is a social media behemoth that boasts more than two million subscribers on YouTube as well as more than four million followers across their various channels.

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They have become so big since debuting on YouTube in 2020 that for the first time ever they will sponsor a PGA Tour event in Texas this November.

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Golf brand pulls ad after criticism it depicts violence against women

The video was deleted by Good Good and Callaway late Friday after criticism that it portrayed violence against women, though clips of the ad still made the rounds on social media after the official accounts took it down. (Source: istock.com)

Content creator Good Good Golf, the title sponsor of a new PGA Tour event this fall, posted and then deleted a video for a Callaway driver in which a man shoves to the ground a woman who was reaching for his new driver.

The video was deleted by Good Good and Callaway after criticism that it portrayed violence against women, though clips of the ad still made the rounds on social media after the official accounts took it down.

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August 25, 2026
Bryson DeChambeau could give up golf for YouTube in his athletic prime. Is he right? | PGA Tour t…

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Bryson DeChambeau could give up golf for YouTube in his athletic prime. Is he right?

The two-time major champion has mused about life as a full-time streamer. But sport should be more than just a platform to grow an athlete’s brand

Golf: a feeder sport for aspiring YouTubers? When Bryson DeChambeau, faced with the expiry of his LIV Golf contract at the end of this year and the implosion, possibly even sooner, of the now Saudi-less LIV Golf, mused last week that he might give up life on tour to focus on his YouTube channel, most professional golf watchers scoffed. This was just a bluff, a move to gain leverage as DeChambeau, like every other LIV player, contemplates an uncertain future and negotiates the fraught path back to the PGA Tour.

PGA Tour to Loosen Social Media Restrictions on Players

The PGA Tour is preparing to roll out an updated social media policy this month that will loosen player content restrictions, FOS has learned.

Just as Bryson DeChambeau spoke out this week about his growing YouTube golf ambitions presenting a potential hurdle to returning to the PGA Tour, his former home circuit is preparing to roll out an updated player social media policy, Front Office Sports has learned.

The PGA Tour has spent the past year updating its player social media rules to expand player content rights on pre-tournament and competition days, a source with knowledge of the tour’s plans tells FOS.

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He’s going to do WHAT? Bryson’s wild LIV reveal as star’s facade finally cracks over big ‘regret’

Bryson DeChambeau and Jon Rahm have spoken about their plans for the future should LIV Golf collapse, with neither appearing close to a reunification deal with the PGA Tour.

Rahm, thrilled at a new deal this week allowing him to play on the DP World Tour, said Tuesday he expects LIV Golf players must make concessions to save the series.

While DeChambeau indicated that the price the PGA Tour wants him to pay to re-join is too high — and he’s considering focussing on growing his YouTube channel instead.

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May 14, 2026
LIV Golf collapse, Aussie star left scrambling | Saudi Arabia Pulls Funding From LIV Golf. Its St…

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Bad blood and who’s on blacklist: ‘Scar tissue’ to spark PGA hunger games after $8bn LIV bombshell

It’s onto Plan B for LIV Golf after the rebel golf league reportedly told players and staff that Saudi Arabia’s Public Investment Fund is officially pulling the plug on its funding at the end of the season, ending weeks of speculation and rumours.

The Wall Street Journal reports that players and staff would be told be Thursday, but The Telegraph understands that team captains have already been informed by LIV executives.

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Several reports have also emerged saying Yasir Al-Rumayyan will be stepping down as LIV Golf chairman after forming the breakway circuit with Greg Norman almost five years ago.

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April 30, 2026
Inside golf’s obsession with ‘fifth major’… and $35m Aussie answer to ‘money-driven age…

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Inside golf’s obsession with ‘fifth major’… and $35m Aussie answer to ‘money-driven agenda’

How The Players Championship fits into golf’s calendar sparks an annual debate, and now the players themselves have had their say.

The talk about this week’s tournament at TPC Sawgrass being the men’s game’s ‘fifth major’ went into overdrive last month.

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Former professional turned commentator Brandel Chamblee raised eyebrows by sharing his belief during the Waste Management Phoenix Open that The Players is not only a major, but “the best major”.

The Players Championship: Matt Fitzpatrick on why winning at Sawgrass would be 'up there'

Fitzpatrick has had two top-10 finishes and three missed cuts in his past five appearances at the Players

The inference in the PGA Tour's tagline for this week's Players Championship at Sawgrass could not be clearer.

A concerted effort continues to be made by the tour to lean into the banner of golf's unofficial 'fifth major' and further amplify its flagship event.

The star-studded field – albeit missing ineligible LIV Golf players – and lucrative prize money underlines the prestige of a tournament set up in 1974 in an attempt by the American-based tour to create its own blue-riband event.

The iconic setting of a course where the jewel of the island 17th hole dazzles in its crown adds to the allure.

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March 12, 2026
Cam Smith opens up on LIV Golf future after ‘weird scenario’ with PGA Tour | ‘A lot of pressu…

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Cam Smith opens up on LIV Golf future after ‘weird scenario’ with PGA Tour

It was not that long ago Cam Smith possessed two of the five most important trophies in the game.

The Aussie first recognised on tour for his wispy mullet and moustache combo emerged as a world-beater in 2022 with wins at The Players at TPC Sawgrass and The Open at St Andrews.

When he soon jumped ship for LIV Golf, Smith was ranked the second best player in the world.

Golf, of course, is a fickle pursuit. Nobody at that stage could have been absolutely sure whether Smith was on an unstoppable path towards multiple major victories. Or, indeed, if he was riding a wave with a smelting-hot putter that would have given 2015 Jordan Spieth a run for his money.

'A lot of pressure': Australian LIV team feel the heat

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Cam Smith is uncertain if the spotlight will shift from him to young Australian Elvis Smylie at LIV Golf's Adelaide tournament.

"Maybe. Perhaps," Smith said ahead of Thursday's opening round at the Grange in Adelaide.

"I still feel like there's a lot of pressure on myself and the team to perform well this week.

"It's our biggest week of the year. To have the home crowd behind you, you don't want to let them down.

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How Adelaide became a shining light for Saudi-backed golf

Fans celebrate at the Grange Golf Club following the 2025 announcement that LIV Golf is set to remain in Adelaide until at least 2031. (ABC News)

For one last time, Grange Golf Club's "Watering Hole" is ready for a weekend of LIV Golf shenanigans.

The tee box of the par three is now surrounded by low-rise spectator stands, including the "BYD Shark Shack" (starting from $1,000) and the "Beach Club", which offers a shaded lounge, all-inclusive bar and "all-day chef-curated dining".

It's from these hospitality tents that well-hydrated punters showered American golfer Patrick Reed with beer last year after he landed an improbable hole-in-one.

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February 12, 2026
Rory McIlroy: LIV Golf not signing anyone who moves the needle | ‘Haven’t signed anyone’: R…

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Rory McIlroy: LIV Golf not signing anyone who moves the needle

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Mark Schlabach breaks down the details of Brooks Koepka's return to the PGA Tour under the Returning Member Program. (1:14)

Even if LIV Golf spends hundreds of millions of dollars to re-sign two-time U.S. Open winner Bryson DeChambeau, PGA Tour star Rory McIlroy said he doesn't believe the Saudi Arabian-financed breakaway league will be any better off.

"It's not as if they made any huge signings this year, is it?" McIlroy told The Telegraph of London on Thursday. "They haven't signed anyone who moves the needle, and I don't think they will. I mean, they could re-sign Bryson for hundreds of millions of dollars, but even if they do, it doesn't change their product, does it? They'll just be paying for the exact same thing."

‘Haven’t signed anyone’: Rory’s brutal LIV sledge as star twists knife in $750m reality check

Golf champion Rory McIlroy has delivered a blunt verdict on the LIV Golf threat, suggesting the rebel league is at a low point in its four-year existence following the departure of former world No. 1 Brooks Koepka.

Earlier this month, five-time major winner Koepka quit the Saudi-backed league with a year remaining on his contract, returning to the PGA Tour with a AU$7.4 million fine and minor playing restrictions, while he’s banned from earning any equity in the Tour for five years.

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World No.2 McIlroy needles LIV over recent signings

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Rory McIlroy has taken a swipe at LIV Golf with the world No.2 questioning their recent signings when discussing the PGA Tour competitor's current state of affairs.

"It's not as if they made any ‍huge signings this year, is it?" McIlroy told The Telegraph of London.

"They haven't signed anyone who moves the needle, and I don't think they will. I mean, they could re-sign ⁠Bryson (DeChambeau) for hundreds of millions of dollars, but even if they do, it doesn't change their product, does it? They'll just be paying for the exact same thing."

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January 17, 2026
Blitz Golf festival returns to Adelaide, bringing Travis Head, Jordan Dawson, Zak Butters and mor…

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Blitz Golf festival returns to Adelaide, bringing Travis Head, Jordan Dawson, Zak Butters and more

It’s the Blitz Golf tournament as you’ve never seen before, bringing sporting superstars to Kooyonga golf course in a twilight showdown.

Wondering if Travis Head is as good at hitting the green as he is at smashing the cricket boundary?

You’ll find out when Blitz Golf Adelaide tees off next month, bringing sporting stars, golf pros and live entertainment together for a fast-paced twilight showdown. Some of Australia’s biggest sporting names are set to trade their elite skills for golf clubs, with the golf festival returning to Kooyonga Golf Club for three fast-paced hours, dubbed the T20 of golf.

Fifth Ashes Test LIVE: England’s best partnership of series continues after rain-affected day one

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From nine visits to the crease, Weatherald has managed 167 runs at 20.87.

Hardly the numbers to demand another Test and a decent enough sample size for selectors.

He’s struggled with balls on his stumps and I don’t think his balance has been where it needs to be throughout the series.

Head has certainly taken the pressure off Weatherald at the other end, but that 21 is his best Test return since the Gabba Test a month ago.

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January 5, 2026
LIV Golf star Brooks Koepka defects from league | Brooks Koepka leaves LIV Golf, potential PGA To…

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LIV Golf star Brooks Koepka defects from league

Brooks Koepka has announced he is leaving the LIV Golf Tour after four seasons with the breakaway golf league.

The star took five titles in the controversial tour and has identified the reason for stepping back from competition as wanting to spend "more time at home."

The 35-year-old has three PGA Championships and two US Opens and in 2022, signed the third-highest contract to join LIV Golf with a $130 million ($194m AUD) contract.

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"Brooks Koepka will be stepping away from LIV Golf. He is deeply grateful to Yasir Al-Rumayyan, Scott O'Neil, and the LIV Golf leadership team, his teammates, and the fans," Koepka said in a statement.

Brooks Koepka leaves LIV Golf, potential PGA Tour return uncertain

One of LIV Golf's most high-profile names has left the tour. Five-time major winner Brooks Koepka announced Tuesday that he will no longer play for LIV Golf or captain Smash GC, his now former LIV Golf team.

"Brooks Koepka will be stepping away from LIV Golf," Koepka's representatives said in a statement. "He is deeply grateful to Yasir Al-Rumayyan, Scott O’Neil, and the LIV Golf leadership team, his teammates, and the fans. Family has always guided Brooks’s decisions, and he feels this is the right moment to spend more time at home. Brooks will continue to be a huge supporter of LIV Golf and wishes the league and its players continued success. Brooks remains passionate about the game of golf and will keep fans updated on what’s ahead."

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Brooks Koepka exits LIV Golf after four seasons: Is a return to the PGA Tour in his future?

Brooks Koepka, 35, announced Tuesday that he is leaving LIV Golf after serving as one of the Saudi Arabia-backed tour's signature faces since he signed with the organization ahead of its inaugural 2022 season. Koepka, a five-time major championship winner, did not hoist a trophy in 2025 for the first time in five years, finishing 31st in the league's individual standings.

"Brooks Koepka will be stepping away from LIV Golf," his representation said in a statement. "… Family has always guided Brooks' decisions, and he feels this is the right moment to spend more time at home. Brooks will continue to be a huge supporter of LIV Golf and wishes the league and its players continued success. Brooks remains passionate about the game of golf and will keep fans updated on what's ahead."

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December 24, 2025
Golf superstar McIlroy steps onto the course at Royal Melbourne | Australian Open’s headline act …

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Golf superstar McIlroy steps onto the course at Royal Melbourne

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Golf superstar Rory McIlroy has touched down in Melbourne ahead of this week’s Australian Open at Royal Melbourne.

The reigning US Masters champion arrived in the early hours of Monday morning, with a small entourage and his own security detail.

The Northern Irishman travelled to Royal Melbourne, where he was expected to walk the course, as part of a tour of the world-renowned sandbelt clubs, on Monday afternoon.

Australian Open's headline act Rory McIlroy arrives in Melbourne to tour famous Sandbelt

The reigning US Masters champion made his first appearance for the year at the famous Melbourne Sandbelt ahead of the Australian Open.

McIlroy toured Kingston Heath, Victoria Golf Club, Commonwealth and Metropolitan before taking a hit at Royal Melbourne.

READ MORE: Piastri and the boss' tense hug after blunder 'gave away his win'

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Irish golfer Rory McIlroy arrives at the Royal Melbourne Golf Club. Jason South

The Northern Irishman is the headline act for the Australian Open and is locked into a two-year deal for the competition.

"He's a genuine superstar of the game and we know people are going to come from everywhere to watch," Golf Australia chief executive James Sutherland said.

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December 1, 2025