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Iron Lung review – YouTuber Markiplier crash lands with big-screen sci-fi horror
Online gaming legend Mark Fischbach writes, directs and stars in this feature about a convict on a vague intergalactic mission – but his barebones production has nothing to show
William Goldman’s old showbiz maxim continues to apply that nobody knows anything. Independently financed horror movie Iron Lung has been smuggled into multiplexes without the usual promotional hoopla, where it was keenly awaited by the massed followers of its Hawaiian writer-director-star Mark Fischbach, better known as YouTube gaming legend Markiplier. Many of us have long sensed culture is making a decisive break with the analogue in favour of the (perhaps terminally) online and Fischbach’s film makes that paradigm shift not just visible but visceral; it feels not unlike spending 12 hours on Twitch with all the curtains closed.
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The Box-Office Story of the Weekend Isn’t Melania. It’s Something Much Weirder.
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This past weekend saw one of the oddest box-office victories in recent times. No, I’m not talking about Melania, the first lady–produced documentary that Amazon reportedly spent $40 million on for the rights alone, with an additional $35 million for the marketing. I’m talking about Iron Lung, a self-financed film by a beloved YouTuber named Mark Fischbach, who goes by the handle Markiplier, and who has more than 38 million followers to his name. The movie, an adaptation of an indie horror video game, had a budget of approximately $3 million—an amount that Iron Lung has already earned back seven times over, with a box office of $21.7 million worldwide. Markiplier’s secret to getting his passion project into an impressive 3,000 theaters? According to an interview with Matt Belloni’s podcast The Town, he tapped into his network of fans, many of whom apparently work at movie theaters, and who vouched for the film to their managers. This is one of the rosier byproducts of his years cultivating a relationship with followers through videos that are usually—though not always—about gaming.
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