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How Nissan is looking to beat BYD at its own game in the ute space
Nissan sees the future of the Australian market as being dominated by hybrids, which includes four-wheel drive utes.
Nissan’s local boss is ‘passionate’ about the prospects of the Frontier Pro PHEV ute for the Australian market, as the brand plans for a market dominated by hybrid powertrains.
And it could take on the BYD Shark 6 in the Australian market, along with the GWM Cannon Alpha PHEV and Ford Ranger PHEV.
Andrew Humberstone, Nissan’s managing director for the Oceania region, wouldn’t yet lock in the Frontier Pro for the Australian market – and decline to confirm if the vehicle's arrival has already been shared with dealers – but told Drive that news is due soon.
2027 Nissan Frontier Pro could arrive this year
We’re just months away from an official announcement on the local future of the 2027 Nissan Frontier Pro plug-in hybrid ute, with departing Nissan Oceania managing director Andrew Humberstone revealing it could be here sooner than expected.
Speaking to carsales today at the national media launch of the all-new D27 Navara, Humberstone said many of the major boxes had been ticked on the Frontier Pro’s local business case and that the details were being wrapped up now.
“We’re hoping to have it sooner than originally planned, but it’s all being finalised as we speak and hopefully, within the next two months, you should get a statement from the new incumbent.”
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Nissan’s answer to the BYD Shark 6 will be confirmed for Australia next month
The plug-in hybrid Nissan Frontier Pro dual-cab ute will be officially locked in for the local market in two weeks.
Nissan Australia revealed the news to its dealers last November, but Nissan Oceania managing director Andrew Humberstone has now confirmed the all-new Frontier Pro plug-in hybrid dual-cab ute will be officially announced for the Australian and New Zealand markets next month.
Speaking to media at this week’s launch of the new Mitsubishi Triton-based Navara ute, Mr Humberstone said Nissan Australia will announce a new ute “in two weeks”.
When asked whether he was referring to a hybrid ute, Mr Humberstone said: “Yeah, it will be”.
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