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Jordan Mailata is Amazon Australia's Packaging Reduction Officer
Jordan Mailata knows a thing or two about protection. As a Left Tackle for the Philadelphia Eagles, the Australian NFL Super Bowl champion has spent his career making sure nothing gets through. Now, he's bringing that same determination to a very different kind of challenge — tackling packaging waste as Amazon Australia's ‘Packaging Reduction Officer'.
"The most sustainable packaging is no added packaging at all, — but some things need extra protection to make it to the endzone," says Jordan. "And that's where I step in. My role is to make sure your package arrives in perfect condition, using as little packaging as possible."
Amazon Taps Aussie NFL Star Jordan Mailata For Social-First Packaging Reduction Campaign
Amazon Australia has tapped Aussie NFL star Jordan Mailata for a new social- and earned-first campaign that talks up the delivery giant’s efforts to reduce its packaging.
The campaign, developed in collaboration with Poem Group, leans on Mailata’s gridiron credentials to bring the idea to life.
As Amazon Australia’s ‘Packaging Reduction Officer’ the Philadelphia Eagles Star is tasked with tackling sustainability by finding ways to use better and fewer packaging materials. And as the Eagles’ left tackle, he will be utilising his defensive skills to stop excess package waste whilst not sacrificing protection.
“I have to find the coverage. Which, in this case is identifying the item. And then once I’ve identified the defence, I need to use the right tackling technique. In my ‘PRO’ role, it’s whether the item needs to be boxed or packaged and then sent on its way,” Mailata told B&T in an exclusive chat.
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Aussie Super Bowl hero Jordan Mailata joins Amazon Australia to tackle excess packaging
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Australian NFL star and Super Bowl winner Jordan Mailata is trading the offensive line for the Amazon packing line in his new position as the company’s Packaging Reduction Officer.
The Aussie-born Left Tackle for the Philadelphia Eagles is used to protecting a very important package on his field – the quarterback – and he is now turning his skills to tackling packaging waste.
TUNE INTO THE TECH GUIDE PODCAST EPISODE 686 NEXT WEEK TO HEAR OUR COMPLETE ONE ON ONE INTERVIEW WITH AUSTRALIAN PHILADELPHIA EAGLES SUPER BOWL HERO JORDAN MAILATA
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