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Hyundai Motor Unveils New Stage-Based Goal of the Tournament Voting for FIFA World Cup 2026™
CES 2026: Hyundai Motor Group brings AI Robotics to life at the CES 2026
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Hyundai Motor Unveils New Stage-Based Goal of the Tournament Voting for FIFA World Cup 2026™
Sports
Hyundai Motor Unveils New Stage-Based Goal of the Tournament Voting for FIFA World Cup 2026™
Sports
Hyundai Motor Unveils New Stage-Based Goal of the Tournament Voting for FIFA World Cup 2026™
Hyundai Motor Unveils New Stage-Based Goal of the Tournament Voting for FIFA World Cup 2026™
SEOUL, June 29, 2026 – Hyundai Motor Company today announced an updated format for the Hyundai Goal of the Tournament for the FIFA World Cup 2026™, transforming the fan-favorite award into a stage-based voting platform that enhances fan engagement throughout the competition.
How Hyundai Is Using the World Cup to Redefine What a Car Brand Can Be
“Next Starts Now” bridges Hyundai’s mobility vision with next-gen football talent — how did you land on that conceptual thread, and how early did the FIFA partnership shape the creative direction?
From the start, we saw FIFA as much more than a sponsorship. It was an opportunity to show where Hyundai is headed as a brand. ‘Next Starts Now’ came from the idea that the future isn’t some far-off concept — it’s already happening through technology, mobility, and the next generation shaping culture today. Football felt like the most natural way to bring that to life.
How does this campaign fit into Hyundai’s longer-term brand positioning beyond the World Cup window?
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