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Shein, Temu shoppers do not feel responsible for environmental concerns, study finds
A new study of ultra-fast fashion buyers found price was one of the biggest shopping motivators. (AP: Richard Drew)
Shoppers of ultra-fast fashion companies, such as Shein and Temu, say despite being aware of environmental and ethical concerns, other factors such as price, convenience and not feeling personally responsible keep them coming back.
A new study published in the Journal of Global Fashion Marketing this week found millennials, who frequently expressed concern about ethical and sustainability issues, often did not translate this concern into purchasing behaviour.
The study surveyed 20 Australian millennials who shopped on ultra-fast fashion sites about what informed their purchasing behaviours.
Millions of Australians hooked on ultra-fast fashion despite environmental cost
Australian shoppers are addicted to ultra-fast fashion, with retailers Temu and Shein luring more than seven million locals into a buying frenzy despite serious environmental concerns.
New research has found shopping on the throwaway platforms is well thought out and planned, with consumers building shopping lists and waiting for the perfect moment to strike.
“So they shop, they build a wishlist, and then when it’s payday or when there’s a flash sale, they are ready to pull the trigger and buy,” Associate Professor Carol Tan from RMIT University said.
Social media is a major influence fuelling the craze, exposing shoppers to the latest trends which change overnight.
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