Tag: trust

  • Can you trust calorie counts on food labels? What the nutrition scientists say | Counting calorie…

    Can you trust calorie counts on food labels? What the nutrition scientists say | Counting calorie…

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    Can you trust calorie counts on food labels? What the nutrition scientists say

    The math it took to calculate the number of calories in your favorite snack involved a lot more guesstimation than you may think.

    The Food and Drug Administration began requiring standardized nutrition labeling — including the number of calories per serving — on most packaged foods in 1990. Obesity rates skyrocketed in the United States over the next few decades, spurring a 2016 change to the rule to list calorie counts on nutrition labels in a large, bold font.

    The popular protein bar brand David is currently fighting a lawsuit alleging the company’s bars contain nearly twice as many calories as the labels claim, based on independent testing. The company’s founder said the lawsuit used an incorrect testing method to measure calories, and that the fat substitute the company uses in the protein bars does not contain as many calories as true fat does (about 9 calories per gram).

    Counting calories doesn't work. Try eating smarter instead

    The time of day you have a meal, how fast you scoff your food and even how much you chew it can affect how many calories you get from it.

    The key to maintaining a healthy weight, accepted wisdom suggests, is to count the calories we eat against the calories we expend. It makes sense – energy in versus energy out. Sounds simple, doesn't it?

    But this way of thinking misses an important truth: not all of our food's calories are the same. There's actually a complex biological interaction taking place inside our bodies, influenced by the type of food we eat, how quickly we consume it and its interaction with the bustling community of microbes living inside our guts.

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    Portable Laptop Desk with USB Light, Small Fan, Cup Holder, Tablet Slot, and Lifting Handle - Foldable Laptop Table for Working,
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    Counting calories won't help you lose much fat. Doing this will

    Calorie counting isn’t just difficult, it’s riddled with problems that make it practically useless for anyone trying to lose weight. But there are alternatives

    Want to lose excess fat? There’s one method scientifically proven to work: the calorie deficit. In simple terms, that means eating a little less food than your body needs to fuel itself each day.

    Do that, and your body starts dipping into its energy reserves – its stored fat – to make up the shortfall.

    It sounds straightforward, but anyone who’s tried to lose weight this way knows the story.

    You dutifully keep track of the calories in every meal – right down to the last grain of rice – to ensure your daily total remains below your regular tally, and yet the needle on the bathroom scales refuses to budge.

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  • Australian Retirement Trust pitches creative | Australian Retirement Trust March 4: Creative Revi…

    Australian Retirement Trust pitches creative | Australian Retirement Trust March 4: Creative Revi…

    Explore the latest developments concerning Australian Retirement Trust.

    Australian Retirement Trust March 4: Creative Review Signals ASX Flows

    Australian Retirement Trust is reviewing its creative agency at a A$370B scale, a marketing move that can hint at portfolio tilt and fresh cash deployment. Per AdNews, M&C Saatchi has stepped aside. Our take at Meyka is here: Australian Retirement Trust March 04: Creative Review Hints at ASX Flows. Watch the S&P/ASX 200 ^AXJO, sector ETFs, and semi‑government tenders for early signals on equity and credit risk. We outline what to track, why timing matters, and how flows could shape pricing.

    If messaging leans to income, expect more weight to defensives like utilities, infrastructure, and banks. A growth and innovation tone can mean higher beta via tech, cyclicals, and small caps. A heavier financial-press buy may target preretirees, often linked to lower-volatility super fund allocations. Broader mass-market buys can foreshadow growth capture and higher equity beta.

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    Australia Retirement Trust review: Creative change at a $370B super and the markets it could move

    The boardroom briefing sits open while a major fund reshapes how it speaks to members. australia retirement trust has launched a creative review at roughly A$370 billion scale, and the incumbent agency has stepped aside as the super considers strategy, brand platform work and campaign execution.

    A creative review at a superfund of this size is being read as more than an advertising refresh. The move can hint at where cash and attention will flow: messaging that leans to income typically aligns with heavier weight in defensives such as utilities, infrastructure and banks, while a growth-and-innovation tone can push allocations toward higher-beta exposures like technology, cyclicals and small caps. Campaign timing — for example around end‑of‑financial‑year windows or after a Federal Budget — can also map to contribution and rebalancing cycles and thereby to observable ETF and custody flows.

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  • Australian Retirement Trust Reviews Creative | Australian Retirement Trust March 02: Creative Rev…

    Australian Retirement Trust Reviews Creative | Australian Retirement Trust March 02: Creative Rev…

    Explore the latest developments concerning Australian Retirement Trust.

    Australian Retirement Trust Reviews Creative

    Australian Retirement Trust is reviewing its creative account, B&T can reveal.

    ART has had a very fruitful three-year relationship with incumbent agency M&C Saatchi, which won the account in 2023.

    Together, they have collected a stack of awards for the super firm’s monstrous ‘Awaken Your Super’ campaign.

    ART confirmed to B&T it was reviewing its creative account.

    B&T understands that M+C Saatchi has declined to re pitch for the account.

    The ‘Awaken Your Super’ campaign centres on challenging the notion that for the majority of Aussies, superannuation isn’t seen to be as active, interesting or relevant as the rest of their money.

    Australian Retirement Trust March 02: Creative Review Signals Brand Shift

    Australian Retirement Trust is launching a creative agency review as Kathy Vincent CEO sets a sharper strategy for the $370 billion superannuation fund. This signals a brand shift aimed at stronger member growth and better engagement. For investors, even small moves at Australian Retirement Trust can affect mandate sizes, liquidity, and pricing across ASX equities, credit, and private markets. We explain why this marketing decision matters for capital flows, what to watch in the next phase, and how it may ripple through Australian assets.

    The creative agency review covers strategy, brand platform, and campaign development across paid, owned, and member touchpoints. According to Australian Retirement Trust Reviews Creative, the process seeks sharper positioning to win default flows and improve retention. For Australian Retirement Trust, stronger engagement can lift net inflows, reduce churn, and support scale benefits in fees. Better clarity on value and service also helps advice uptake and insurance attachment.

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    The dynamic landscape of current events often brings forth significant discussions. Monitoring these developments provides crucial insights.

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