Explore the latest developments concerning The secret weapon.
The secret weapon Coles and Woolies are using to fight back against Aldi
Coles and Woolworths are enjoying extraordinary success with their expanded home brand ranges, which now account for 30-35 per cent of all sales at the major supermarkets.
Home brands have proven to be a winning profit strategy for Australia’s major grocery retailers.
Supermarket home brands have gained a significant market share at Coles and Woolies. Jo Abi
Aussie shoppers are spoiled for choice when it comes to affordable versions of their supermarket favourites, many of which rival Aldi when it comes to their low price point.
Home brands now account for 30-35 per cent of sales at Coles and Woolworths. iStock Editorial
Shopping for winter staples? Choice reveals which supermarket is actually the cheapest
Aldi has been crowned the cheapest supermarket in Australia, beating out major competitors by almost $10 across a basket of common goods.
Consumer group Choice released its latest quarterly supermarket basket survey, giving Aldi the title after comparing weekly grocery staples and winter warmers.
Choice has compared the price of Australia's favourite groceries and winter warmers. Jo Abi
Choice compared the prices of 16 popular grocery items at Coles, Woolworths, Aldi and IGA: Beef mince, a whole chicken, Royal Gala apples, Cavendish bananas, strawberries, avocado, leek, green beans, potatoes, full cream milk, basmati rice, honey mustard cooking sauce, beer-battered frozen chips, frozen apple pies, Tim Tam biscuits, and a large box of tissues.
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Aldi puts Coles, Woolworths, IGA to shame with 'cheapest' CHOICE grocery shop
Consumer group CHOICE revealed that Aldi is, once again, the cheapest grocery store, especially for winter food essentials.
Every three months, the consumer group compares the grocery prices of similar items at Aldi, Coles, Woolworths and IGA to see how far your money will go at the checkout.
Aldi has consistently come out on top in the survey, which has been running for three years, and it's no different for the latest supermarket grocery basket report.
The prices at Aldi were almost $9 cheaper than at Woolworths, the next-cheapest supermarket.
Coles launches new Flat Iron steak that 'chefs love' in Aussie supermarket first
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