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Frank Ilett has partnered with commercial brands as interest around his challenge has grown
What began as a light-hearted idea shared online has, in 493 days, grown into something far bigger than its creator ever anticipated.
Frank Ilett, also known as The United Strand, posted a video on 5 October 2024, where he gave himself his last haircut until Manchester United won five games in a row.
On the video, he had a poll asking his relatively small following when they thought his next haircut would be: in 2024, 2025 or 2026? Of the 27,000 responses, 90% said 2026. After snatching a 1-1 draw at West Ham on Tuesday, the wait goes on.
A club as historically successful as Manchester United knows that consistency is often what underpins that success.
Consistency, in this case putting multiple wins together, sets you apart from the competition, and is something that has ultimately been lacking.
United’s inability to string wins together under Ruben Amorim was an issue. The most the Portuguese achieved was three, which he did twice—one early in his reign against Rangers, Fulham and FCSB, and another towards the end against Liverpool, Sunderland and Brighton & Hove Albion.
Michael Carrick has already matched and surpassed that in his opening four games as interim manager. Despite being tasked with facing Manchester City and Arsenal straight off the bat, Carrick quickly found what works, adding wins against the Premier League’s top two with follow-up victories over Fulham and Tottenham Hotspur. Now, beating West Ham United on Tuesday could make it five.
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Barbers, ready your scissors. And perhaps plan to stay open a little later than usual tonight.
Manchester United have the opportunity to win five successive matches but perhaps more importantly, for some at least, Frank Ilett, also known as The United Strand, may be allowed to cut his hair.
Ilett posted a video on 5 October 2024 where he vowed not to cut his hair until United won five games in a row and now, 493 days later, he is one victory over relegation-threatened West Ham away from another.
Over the last 493 days, the reach of the story has grown so much so that Ilett has garnered 2.3 million followers on social media, while Red Devils interim manager Michael Carrick and captain Bruno Fernandes have even asked about it.
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