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Eminem sues Australian beach brand 'Swim Shady'
US rapper Eminem has taken legal action against an Australian beachwear company called Swim Shady, saying its name is too similar to his trademarked rap pseudonym Slim Shady.
In September, Eminem – whose real name is Marshall B Mathers III – filed a petition to the US Patent and Trademark Office, calling for it to cancel a trademark that was granted to the company. US law requires the company to respond to the petition by next week.
The 53-year-old rapper's lawyers accused the Sydney-based brand of creating a "false association" with Eminem.
Swim Shady told the BBC in a statement that it would "defend our valuable intellectual property".
The real Slim Shady? Eminem sues Australian company Swim Shady for trademark infringement
Eminem claims consumers may mistakenly think he is linked to the Sydney beach brand – but Australia is no stranger to lawsuits from US rappers
Eminem has launched legal action against the Australian beach brand Swim Shady, alleging its name is too close to that of his trademarked alter ego, Slim Shady.
The 53-year-old rapper, real name Marshall B Mathers III, filed a petition to cancel Swim Shady’s US trademark days after it was successfully granted by the United States Patent and Trademark Office (USPTO) in September.
Eminem’s petition to USPTO argues Swim Shady’s name could cause confusion and that it falsely suggests he has links to the Sydney-based company, which sells umbrellas for sun protection, swim bags, towels and shorts.
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