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New ways for friends and families to discover, share, and connect on TikTok
The holidays are all about connection, catching up with friends and family, sharing laughs, and making memories. People already come to TikTok to discover and do things they love, from finding their next recipe for a gathering to mapping out their next travel plan. To better support this, we're rolling out two new features as we head into the holiday season that make it even easier to discover, share, and plan on TikTok.
For years, TikTok has enabled people to save content in collections, like their #BookTok reading lists, local restaurants to try, or products to buy. To make this feature even more helpful, we're announcing Shared Collection, a new way to share and organize TikTok content in one place with friends or family. Whether it's content from their favorite creators, inspiration for a home design project, or a new skill they're learning together, Shared Collection makes it easy for people to stay organized as they discover and save on TikTok. For instance, if a person discovers a festive gift-wrapping video and shares it with a friend on TikTok, they can then save the video and create a Shared Collection to access this video at any time.
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TikTok adds a space for organizing content with others, teases ‘Shared Feeds’
TikTok is launching “Shared Collections,” a new way for users to share and organize TikTok content in one place with friends or family. The company also teased the upcoming launch of “Shared Feeds,” which will let users watch TikTok content together through a shared interest-based feed.
TikTok rolled out individual Collections earlier this year to let users save content in custom folders. With Shared Collections, users can now do things like create a space to share cookie-swap plans and holiday-dinner ideas with their family. Or, they can create Shared Collections to organize decor inspo or Secret Santa ideas.
“Whether it’s content from their favorite creators, inspiration for a home design project, or a new skill they’re learning together, Shared Collection makes it easy for people to stay organized as they discover and save on TikTok,” the company explained in the blog post.
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