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"People Lined Up Before Opening"… Resale Price Plummets from 170,000 Won to 20,000 Won, Is the 'Labubu' Craze Over?
The fever surrounding the Chinese character doll 'Labubu,' which enjoyed immense global popularity this past summer, is rapidly fading. There was a time when people lined up outside stores before opening and prices soared in the resale market, but recently, both consumer interest and transaction prices have plummeted, signaling a reversal in the trend.
According to Naver Data Lab, over the past six months (from June 17 to December 16), search volume for Labubu peaked at 100 in July and has been steadily declining since. As of December 16, search volume had dropped to just 3 compared to its highest point, indicating a significant decrease in consumer interest. This is a stark contrast to the explosive demand Labubu enjoyed as a must-have item during the summer.
POP MART's N American Rev. Growth Slows Drastically; Short Positions Spike: Wire
The Labubu craze seems to be tapering off, sparking a sharp pullback in POP MART (09992.HK) -0.200 (-0.100%) Short selling $148.22M; Ratio 26.097% 's recent stock price, Bloomberg reported.Pop Mart's North American revenue growth slowed to 424% this quarter (as of December 6), more than halving from the three months to September, the report said, citing YipitData. Bearish wagers against Pop Mart's stock have tripled since November to their peak since August 2023, S&P Global data showed.Pop Mart opened 0.92% lower today (18th), bottoming at HKD190. It last stood at HKD190.2, down 2.81%, with a trading volume of 2.7418 million shares, involving HKD524 million.(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2025-12-24 12:25.)
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