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Iconic bachelor’s handbag gets spicy makeover
Australia’s favourite dinner on a lazy night, the hot roast chook, is being spiced up with the exciting new butter chicken flavour.
The beloved bachelor’s handbag has long had a home in shopping carts after a long day when Aussies don’t have the energy to cook.
Flying off shelves, the last chook becomes a prized item in shopping aisle catfights. That will only intensify when shoppers hear about the newest flavour hitting shelves.
The Butter Chicken Hot Roast Chook combines rich and aromatic spices of a butter chicken with the convenience of the bachelor’s handbag.
As the cost-of-living crisis continues to cripple households, three in five Australians are cutting back on eating out and takeaway with more than half opting to cook meals at home, according to Coles.
Coles tries to lure Aussies with new product weeks after rival's $10 launch
Coles has launched a new version of its iconic roast chook, and the reviews so far are on both ends of the spectrum.
Supermarkets are always trying to outdo each other with the best roast chook, and a poll of more than 1,000 Yahoo Lifestyle readers found Woolworths had the best.
Red Rooster undercut them all recently with a $10 takeaway roast chicken that's proved to be very popular.
But Coles could be trying to sway opinion with its new Butter Chicken Hot Roast Chicken, which will only be available for a limited time and will set you back $14.
The supermarket said it combines the obvious deliciousness of the Bachelor's Handbag with the "rich, aromatic spices of butter chicken".
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