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LFC celebrates landmark new partnership with Tommy Hilfiger – a first in world football

Liverpool FC is thrilled to announce a new global partnership with American fashion brand TOMMY HILFIGER, bringing together two cultural icons to present a style vision for the next era of the game.

The first-of-its-kind partnership will see the curated TOMMY HILFIGER style expressed across LFC, with the brand's modern American classics worn across campaigns and select matchdays.

Spanning the men's and women's squads and key backroom staff, the collaboration will play out across key moments of the season, from matchday entrances to global campaigns.

A series of seasonal campaigns, exclusive capsules and cultural moments bring New York prep heritage together with the spirit of Anfield. Men's first-team players including captain Virgil van Dijk, Dominik Szoboszlai, Florian Wirtz, Conor Bradley and Hugo Ekitike, as well as LFC Women players Gemma Bonner and Leanne Kiernan, bring the announcement to life – a modern expression of style, confidence and individuality.

Liverpool FC unveil landmark new partnership with Tommy Hilfiger

Two global icons collide as Liverpool FC teams up with Tommy Hilfiger for a first-of-its-kind football fashion collaboration.

Liverpool FC have announced a landmark new global partnership with American fashion brand Tommy Hilfiger, marking the label’s first-ever collaboration in world football. Bringing together two cultural heavyweights, the partnership introduces a new style vision for the modern game, blending Tommy Hilfiger’s modern American classics with the heritage and identity of the Reds.

Spanning the men’s and women’s squads as well as key backroom staff, the collaboration will be showcased across select match days, matchday arrivals and global campaigns throughout the season. First-team stars including captain Virgil van Dijk, Dominik Szoboszlai and Florian Wirtz headline the launch alongside Liverpool FC Women’s Gemma Bonner and Leanne Kiernan, presenting a confident, contemporary expression of individuality on and off the pitch.

Liverpool announce multi million pound deal with American global brand

Liverpool Football Club has always understood that its influence extends far beyond the white lines of the pitch. It is a club shaped as much by culture as by competition, by identity as much as by silverware. That sense of scale and self-awareness sits at the heart of a new global partnership with Tommy Hilfiger, a collaboration that feels less like a sponsorship deal and more like a statement of intent.

Announced by Liverpool FC earlier today, the agreement marks the first time the American fashion house has entered into a partnership with a football club anywhere in the world. That alone underlines the significance. This is not simply another logo alignment. It is a deliberate crossing of worlds: football, fashion, heritage and modern identity, meeting on equal terms.

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