Explore the latest developments concerning Celebrating New Year.
Celebrating New Year in the cinemas
The Spring Festival holiday, now the country's most lucrative box-office season, was once considered a cinematic dead zone.
In the early 1990s, it was common for theaters to shut down during the first few days of the Chinese New Year. That convention was overturned in 1995 with the release of action giant Jackie Chan's Rumble in the Bronx, which became a hit during the holiday, pioneering the concept of hesuidang — a term that has since expanded to encompass the entire New Year and Spring Festival period.
This piece of cinema history was recently revisited at an event hosted by the China Film Administration and organized by the China Movie Channel at the China National Film Museum. The gathering marked the 120th anniversary of Chinese cinema, while promoting newly released and upcoming titles vying for the holiday audience.
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Movie posters are displayed at a cinema in Yichang, Hubei Province on December 28, 2025. /VCG
China's New Year holiday movie season is underway, gaining momentum with rising advance ticket sales. For many, going to the cinema has become part of the festive tradition. This year’s holiday releases span a variety of genres, including comedy, action, suspense, romance, and fantasy, offering audiences plenty of options.
"Unexpected Family" is a light-hearted comedy about an elderly landlord and his tenants. Through a series of mix-ups, they form an unlikely family unit. The film focuses on companionship and everyday warmth, making it a relaxed holiday watch.
For more detailed information, explore updates concerning Celebrating New Year.
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