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Amazon to challenge Woolworths, Coles with Harris Farm fresh food deal
Amazon will deliver fresh food to homes in Australia for the first time after striking an agreement with Harris Farm Markets in a move that will intensify competition between the American online retailing giant and the country’s two largest supermarkets, Woolworths and Coles
The deliveries will initially be rolled out in inner Sydney, with free delivery for purchases of over $100 for Amazon Prime subscribers. Both major supermarkets, which have pointed to the online giant as proof that there is significant competition in the industry, have invested heavily in their home delivery, which represents a quickly growing share of revenues.
‘The missing piece’: Amazon will deliver fresh food for the first time
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Amazon has made its first foray into fresh produce deliveries after striking a partnership with premium grocery chain Harris Farm, putting the international megastore into direct competition with Coles’ and Woolworths’ core products.
From Wednesday, Sydneysiders in 80 suburbs will be able to buy thousands of items across Harris Farm’s fresh produce, bakery, butcher and fish market range, with the only exception of frozen food, through the upmarket retailer’s page on Amazon’s website.
Arno Lenior, Amazon Asia Pacific’s director of its Prime subscription shopping program, said the company’s essentials category had been growing rapidly. “It has seen more than 30 per cent growth year-on-year,” Lenior said.
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Amazon Australia takes first steps in fresh food delivery after teaming up with major supermarket
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