Explore the latest developments concerning Bonds taps Elle.
Bonds taps Elle Macpherson for new range launch
The campaign, called ‘Let’s Talk About Flex’, focuses on authenticity, with Macpherson joined by Australian models Shanina Shaik and Jennifer Atilémile.
It follows recent campaign features by Elle for other fashion brands, including for The Upside last year and a return to Melbourne Fashion Festival the year before.
Bonds’ new range features 96 different SKUs, including bodysuits, bralettes, gees, bikinis and crops. Sizes range from 8 to 20, with prices range from $16.99 to $49.99.
“Bases Flex is more than just comfy undies, it’s about moving freely, feeling good from within, and celebrating yourself exactly as you are,” Bonds head of marketing Kedda Ghazarian said. “And who better to talk about flex than the OG Aussie supermodel herself? We couldn’t be more excited to partner with Elle and such incredible Australian women who embody strength, style and self-assurance.”
Fans rush to defend Elle Macpherson, 61, after trolls criticise ‘sun-damaged’ skin
Aussie supermodel Elle Macpherson has been defended by fans after cruel trolls criticised her appearance, claiming her skin looked “sun-damaged” and “unrecognisable”.
Australian supermodel Elle Macpherson’s fans have rushed to her defence after she was hit with cruel comments about her appearance.
Earlier this week, the 61-year-old Sydney-born beauty bared all in a filter-free photoshoot to promote her new collaboration with the underwear brand, Bonds.
Famously nicknamed “The Body” during the height of her fame, Macpherson proved she’s still got it, showcasing her slim physique and endless legs as she modelled a plunging black bodysuit and red bralette with matching shorts.
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