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Kayo Sports and Fox Sports Appoint Ted Helliar to New Fan Engagement Leadership Role
Kayo Sports and Fox Sports have appointed Ted Helliar as the director of engagement, community and fandom.
This newly created position reflects a shift within the Foxtel Group to prioritise deep, meaningful connections with the sports communities that underpin the commercial success of the platforms.
CEO of Kayo Sports, BINGE, and Foxtel, Hilary Perchard, communicated the appointment via an internal announcement, stating that the brands are doubling down on what matters most to their continued growth.
Perchard noted that the creation of this role allows the organisation to invest further in the health of Australian sport by building a more engaged and loyal spectator base. The move suggests that for Kayo and Fox Sports, the long-term play is no longer just about securing broadcast rights, but about capturing the hearts and minds of the people watching.
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Foxtel Recruits NBL’s Ted Helliar To Supercharge Its Fan Community
Foxtel Group has recruited former National Basketball League exec Ted Helliar to serve as director of engagement, community and fandom of Kayo Sports and Fox Sports.
The dedicated role is to take fan engagement to the next level across Kayo Sports and Fox Sports, by building a deeper, more meaningful connection with the communities that power the success of Foxtel and allow it to invest in the growth of Australian sport. And as a result all Kayo and Fox Sports social and creator teams will now report to Helliar.
“Outside of the Australian Government the Foxtel Group are the biggest investors in Australian sport, and it’s very exciting to be in a position to bring that to life, from grassroots all the way through to the elite,” Helliar told B&T.
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