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Apple begins a new era of laptops with cheerful MacBook Neo
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Apple’s MacBook Neo is unprecedented territory for the tech giant, which has previously compromised on tech specs to craft thin and light premium laptops, but never in service of an explicitly low-cost model. At $900 the Neo is the cheapest computer Apple currently sells (even compared to the Mac Mini), and it’s the cheapest MacBook model in history for recommended price at launch. So, has the compromise been worth it?
For prospective buyers the main question isn’t how the Neo compares to the $1800 MacBook Air, which is the next-least expensive in the line-up, but how it compares to other $900 laptops, new or otherwise. On that front, I’d say Apple has delivered a compelling option for anyone who just wants a daily driver and doesn’t need ultimate performance. With great looks, a smooth MacOS experience, and power that’s likely to satisfy a majority of users, it’s a stunning alternative to the Windows laptops and older MacBooks of the price bracket.
Apple’s $899 MacBook Neo v $1799 Air – can you spot the differences?
We can think of two good reasons why Apple didn’t put a lot of memory in its new MacBook Neo notebook.
One reason is that memory has become very expensive lately, and the MacBook Neo is meant to be very inexpensive, not just by Apple’s standards but by everyone’s standards.
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