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Bendigo Bank launches new ‘Bigger for getting you moving’ home loan campaign via Dig
With many Australians feeling the pressure of today’s economic environment, the path to property can feel harder and more uncertain than ever. The insight driving the work is that finding a home loan can feel daunting and mechanical, often lacking the reassurance that comes with a human connection. The campaign ‘Bigger for getting you moving.’ brings to life a common feeling of being stuck when it comes to property goals, and shows how Bendigo Bank’s tailored support and real care help customers move forward with confidence.
The campaign builds on the successful “Bigger for You” brand platform created by Dig in 2024 and continues to ladder up to Bendigo Bank’s overarching positioning as ‘The Better Big Bank’. It includes 30-second and 3 x 15-second TVCs, alongside out-of-home and radio executions. The campaign launches nationally in early April.
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