Explore the latest developments concerning Gen Zs are.
Gen Zs are choosing JOMO over FOMO. I think they’re onto something
I used to show up to things I didn’t want to attend, in clothes I didn’t need to buy, in Ubers I couldn’t really afford, to rooms full of people I’d spend the whole night mentally escaping. Not because I wanted to be there. Because I was terrified of not being there. FOMO – that gnawing, slightly embarrassing anxiety – drove me out the door for years. And let’s be honest, the work-related ’gram: she still needs some feeding.
Well. That story is evolving. Fast. There’s a quiet, very confident counter-movement happening in living rooms and on sofas everywhere. JOMO – the Joy of Missing Out.
Gen Zs are choosing JOMO over FOMO. I think they’re onto something
I used to show up to things I didn’t want to attend, in clothes I didn’t need to buy, in Ubers I couldn’t really afford, to rooms full of people I’d spend the whole night mentally escaping. Not because I wanted to be there. Because I was terrified of not being there. FOMO – that gnawing, slightly embarrassing anxiety – drove me out the door for years. And let’s be honest, the work-related ’gram: she still needs some feeding.
Well. That story is evolving. Fast. There’s a quiet, very confident counter-movement happening in living rooms and on sofas everywhere. JOMO – the Joy of Missing Out.
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OPINION: Why advisors are missing out on gen Z travellers
In this opinion piece from Daniele Virtuoso, Gen Z Travel Marketer, he argues that agents are missing a trick when it comes to younger travellers.
On a Tuesday night, in a group chat somewhere, eight people in their twenties are planning a trip. There are screenshots of TikToks, a Google Doc half-filled with flight options, someone mentions a boutique hotel with a pool they saw on Instagram and someone else is sharing an AI generated list of the top 10 spots on the Amalfi Coast.
At no point does anyone say, “Should we call a travel agent?” Only 38 per cent of Gen Z use a travel agent by default. Which means that for most people in my generation, an advisor is simply not part of the instinctive planning process. But that isn’t because we’re anti-agent or because we think expertise has no value, and it certainly isn’t because we believe an algorithm understands nuance better than a human who has actually been somewhere.
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