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AI Albo tax meme promoter ditched nuance to go viral
Frank Greeff shared this fake photo with Prime Minster Anthony Albanese to his Instagram account last week. (Supplied: Frank Greeff)
One startup founder who helped spread viral memes about capital gains tax reforms says the campaign was aimed at attracting attention after the budget.
The prime minister jokingly thanked startups for using "flattering" pictures of him in AI posts, but said the claims were wrong.
The government will consult with the startup sector over the next two weeks before finalising how budget tax reforms will apply to new businesses.
Viral memes taking aim at the budget's proposed capital gains tax (CGT) reforms have flooded social media feeds, despite the claims made by businesses in the posts oversimplifying the debate.
Budget 2026: Labor in overdrive to rewrite CGT narrative amid ‘incorrect’ meme war
Prime Minister Anthony Albanese and a team of ministers spent the morning trying to rewrite the narrative over changes to the capital gains tax discount, after a social media campaign against the changes by startup founders went viral.
The campaign depicting Albanese as a 47 per cent owner in founders’ businesses has been bolstered by the Coalition, with shadow treasurer Tim Wilson using morning media appearances to accuse the government of showing “utter contempt for the Australian people”.
Speaking during a slew of radio appearances this morning, Albanese, cabinet secretary Andrew Charlton and Infrastructure Minister Catherine King claimed the social media campaign – featuring AI-generated depictions of Albanese – were tantamount to misinformation and failed to grasp the reality of the government’s tax changes.
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Australia news LIVE: Government will consider carveout in CGT legislation for start-up owners; Trump was ‘an hour away’ from striking Iran, warns of attack within days
Good afternoon, and welcome to our national news live blog for Wednesday, May 20. My name is Isabel McMillan, taking over from Emily Kaine to helm our coverage throughout the rest of the day.
NSW Premier Chris Minns has called for “urgent action” on income tax, saying some essential workers are having much of their pay rises eaten up by the tax office. The premier said those in the top marginal tax rate paying 47 per cent income tax – those earning more than $190,000 – were working Monday, Tuesday and part of Wednesday for themselves, then working the rest of the week to pay the government.
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